INSIGHTS

Elevating Pet Diets:

The Jebsen & Jessen Approach to Pet Food Ingredients

Exploring the Essentials of Pet Food

As devoted pet enthusiasts and conscientious pet food manufacturers, we recognize that the foundation of a joyous and thriving furry companion lies in optimal nutrition. At Jebsen & Jessen Ingredients, we take immense pride in crafting pet food that transcends mere sustenance, evolving into a harmonious blend of thoughtfully chosen ingredients aimed at nourishing, delighting, and fostering the well-being of your cherished animal companions.

 

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Selecting Ingredients with Care

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In the realm of pet food production, the parallels with human food production are striking. The majority of pet food ingredients overlap with those found in human food. Emulsifiers, for instance, are employed to create or sustain a homogeneous mixture of immiscible phases, reducing energy consumption and enhancing yield in extruded or canned pet food. Stabilizers play a crucial role in maintaining the physio-chemical state, aiding in binding, gelling, or thickening. Whether it’s modified starch or hydrocolloids like Guar gum or Carrageenan in canned and semi-moist pet food, the considerations mirror those in the human culinary world.

 

Functional Ingredients for Nutritional Enhancement

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Responding to the growing interest in nutrient-dense pet food, brands are highlighting attributes such as vitamin and mineral fortification, protein, and fibre. Pet owners are increasingly seeking treats with functional benefits, spanning skin health, immunity, a healthy gut, eye health, and weight management. Omega-3 and Omega-6, vital for a pet’s shiny coat health and cognitive function, are central to skin health concepts. Concepts promoting a healthy gut leverage microbiome and fibre to enhance faecal quality, while Taurine is introduced for eye health. Weight management concepts incorporate L-Carnitine to minimize muscle damage and support longevity and a healthy heart, while joint health concepts feature undenatured type II collagen to improve mobility and alleviate joint discomfort.

Appealing to the Senses: Flavour and Palatants

Recognizing the multisensory perception of pets, our emphasis goes beyond taste to the all-encompassing experience. Pets place greater importance on aroma than taste, and each pet’s preferences are unique, influenced by factors such as species, gender, age, health, and living environment. For instance, cats lack a sweet perception, unlike dogs. Discovering the perfect flavour is paramount, prompting us to curate a diverse lineup, ranging from savoury chicken to beef, ensuring a flavour to satisfy even the most discerning pets.

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Moreover, we understand the significance of Palatants—ingredient systems meticulously designed to stimulate food consumption for pets. Comprising flavours and aroma molecules that pets crave, Palatants are crafted using enzymes as proteases to break down proteins, often sourced from the liver or entrails of animals. Available in powder and liquid forms, these enhance not only pet food but also drugs and dietary supplements.

In Conclusion

At Jebsen & Jessen Ingredients, our commitment extends beyond quality ingredients to a partnership grounded in transparency and excellence. Our advanced laboratory services are ready to transform your pet food ideas into successful formulations. Trust us to be your guide from concept to creation, setting new standards in pet nutrition. Connect with us to embark on a journey of innovation and quality in pet food development.

References

Training documents for Pet Food Industry Entrepreneur and Innovation Module 2: Ingredient for Pet Food

Pet Food consortium and Kasetsart University, 4 October 2023

Pet Supplements

Lonza Thailand

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