Events
Innovative ingredients take center stage at Fiasia 2024
Jebsen & Jessen Ingredients made a lasting impression at Food Ingredients Asia 2024 in Jakarta. With a focus on natural, functional, and nutritious food solutions, the booth featured prototypes like high-protein baked chips, sugar-free soft serves, and refreshing slushies. The event drew many visitors eager to sample the innovations and explore the company’s cutting-edge ingredient offerings.
A Highlight of Food Ingredients Asia 2024
Jebsen & Jessen Ingredients Indonesia left a strong mark at the recent Food Ingredients Asia (FiA) 2024 exhibition, one of the most significant gatherings in the food and beverage industry. Held from September 4-6 at the Jakarta International Expo (JIExpo), the event featured over 400 exhibitors and attracted more than 17,000 attendees from across the globe.
Showcasing Innovative Prototypes
The Jebsen & Jessen team introduced a range of innovative ingredient solutions, with a focus on natural, functional, and nutritious products. Visitors enjoyed free samples of exciting new prototypes, including:
Beauty Berry Sherbet Soft Serve
Rejuvenate your skin and taste buds with our new soft serve! Rich in fish collagen, this delightful sugar-free berry sherbet soft serve is a healthy functional snack, both luscious and nourishing.
Nutritious White Malt Soft Serve
Our latest white malt soft serve is a delightfully nutritious treat that can quickly boost your energy levels and your health, and the soft serve formulation is high in organic yerba mate and calcium.
Beauty Soursop Sherbet Soft Serve
Enriched with fish collagen and vitamin C, our sugar-free Beauty Soursop Sherbet Soft Serve is the perfect treat for your health, your skin, and your palate. Indulge yourself in the exotic flavours.
Nutritious Chocolate Malt Soft Serve
Enhanced with yerba mate and calcium, our Chocolate Malt Soft Serve is an enjoyable treat, rich in antioxidants, flavour, and texture. The fine blend of chocolate and malt makes this a perfect treat.
No-Sucrose-Added ChocoMalt Slushy
Our No-Sucrose-Added ChocoMalt Slushy may be sugar-free, but makes no compromise on the flavours. The rich chocolate flavour, elevated by hints of malt, makes this drink highly indulgent.
Tangy C Splash Booster
Enjoy a tang of tangerines with our Tangy C Splash Booster and boost your immune system! With vitamins from acerola cherries and guarana fruit, this sugar-free tangy slushy can rejuvenate your spirit and health.
Thai Delight Mango Drink
Relish in our Thai Delight Mango Drink, a sugar-free interpretation of the traditional Mango Delight. With sugar replaced, and with extra vitamins from camu-camu, this slushy is a sensational treat that is both healthy and delicious.
Malted Berry Slushy
Celebrate the beauty of berries and health with our sugar-free functional beverage, malted berry slushy! Composed of a refreshing blend of açaí berries and guarana, topped with a mild tinge of sweetness from malt.
New Baked High-Protein Chips
Munch on our latest functional snack, the New Baked High-Protein Chips! Carefully crafted with modified food starch and packed with soy protein, these chips are crispy, healthy, and tasty.
Malty Waffle Premixed
Satiate your sweet tooth by feasting on our new waffle! With pleasant honeyed notes of malt and natural vanilla, our Malty Waffle Premixed is a shortcut to preparing a comforting dessert that is golden, light, and fluffy.
Each of these products was designed to meet growing consumer demand for functional and clean-label foods.
Partnerships with Industry Leaders
The event also showcased Jebsen & Jessen’s strategic partnerships with Evonik, Duas Rodas, and NutraSweet. Evonik highlighted their innovative silica products for food production, while Duas Rodas shared new possibilities in flavours and essential oils. NutraSweet presented their zero-calorie sweeteners, ideal for health-conscious consumers. These collaborations allowed Jebsen & Jessen to offer a comprehensive range of solutions for the evolving food and beverage market.
A Flavourful Experience for Over 500 Visitors
More than 500 visitors were drawn to Jebsen & Jessen’s booth, captivated by the vibrant colors and inviting aromas of the prototypes. Live cooking demonstrations featuring Malty Waffle Premixed helped potential customers see firsthand how the ingredients could be incorporated into their own products. The feedback was overwhelmingly positive, with visitors praising the natural flavors and the innovative use of malt and functional ingredients.
Cynthia Lestari, Department Manager of Food, shared her excitement:
“We’re thrilled with the response to our products at FiA. Seeing people enjoy our prototypes and appreciate our commitment to natural ingredients is a rewarding experience.”
One visitor expressed: “I was impressed with the malt ice cream; the taste is so natural, and the added caffeine from a natural source gives a unique experience. The slushy is refreshing, yet low in calories.”
Looking Ahead: Continuing Our Commitment to Natural Ingredients
Jebsen & Jessen Ingredients’ success at FiA 2024 is a testament to the rising demand for natural, high-quality food products. As the company continues to expand its product offerings, it remains committed to delivering innovative and sustainable food solutions for the modern consumer.
Check out the event highlights on Instagram!
Related Articles & Trends
Join Us at Food Ingredients Asia 2024!
Join us in Jakarta at Fi Asia 2024 from September 4-6 to discover cutting-edge food solutions and enjoy free samples of our latest prototypes, including high-protein snacks and unique sherbet flavours. Visit our Booth alongside co-exhibitors Evonik, Duas Rodas, and NutraSweet
AB Food & Beverages (Thailand) and Jebsen & Jessen Forge Strategic Partnership to Expand Malt Distribution Across South East Asia
This strategic partnership will see Jebsen & Jessen Ingredients become the primary distributor for AB Food & Beverages (Thailand)’s malt products.
Interview: Navigating the ASEAN Future of Food Ingredients with Jebsen & Jessen
In an enlightening interview with Food Entrée & Manufacturing, Ratana Vongmukdaporn, the Regional Business Line Head of Food and Pharmaceuticals & Personal Care at Jebsen & Jessen Ingredients, shares valuable insights on adapting to the evolving dietary preferences and trends within the ASEAN region.
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