Industry Trends

March 2023

See what has been happening in Asia’s food and beverage industries over the last weeks. What are experts and industry magazines talking about?

What has been happening?

Underutilized jackfruit tipped as “future superfood”, New cured meat method avoids added nitrates, nitrites, Boosting brain health with botanicals, and more. Find out what journals and industry experts have been discussing in the last four weeks.

Latest Industry Articles

Underutilized jackfruit tipped as “future superfood” but only if production and post-harvesting improve
Food IngredientsFIrst

Deterioration of jackfruit quality during storage and transport limits the ingredient, nutritional and market potential of the fruit, according to a review of its phytonutrient profile and post-harvest quality management. The highly versatile fruit is a source of carbohydrates, protein, fiber, vitamins, minerals and several phytochemicals.
New cured meat method avoids added nitrates, nitrites

A Texas A&M research team received a $500,000 USDA grant to explore using amino acids to achieve natural curing.
Boosting brain health with botanicals: PLT Health Solutions unveils cognitive ingredient
Food IngredientsFIrst

PLT Health Solutions is launching a new botanical ingredient set to improve mental performance. The product – Nutricog Cognitive Performance Complex – uses a patented combination of haritaki (Terminalia chebula an extract of the haritaki fruit) and boswellia (Boswellia serrata) – standardized to gallic acid, ellagic acid and amyrins.
Nutiani uncovers “unmet demand for sustainability and product information”
Food IngredientsFIrst

Nine in ten consumers view health holistically and believe it is crucial to adopt a well-balanced diet, but they have different approaches to healthy eating. That is according to new research commissioned from Fonterra’s well-being nutrition brand, Nutiani.
Elo Life Systems unlocks funds to scale production of monk fruit-inspired high-intensity sweetener

After unlocking full access to a $24.5m series A fundraise, North Carolina based food-tech Elo Life Systems is on track to launch in 2025 at least two forms of its new natural high-intensity sweetener ‘inspired by monk fruit,’ but which it says will be more sustainable, affordable and reliably available in higher quantities than current monk fruit sweeteners.
Olive oil is coming to coffee, but that’s not the only place you’ll see this star ingredient
The Malay Mail

Starbucks’ latest innovation involves adding olive oil to lattes and espressos. From Milan to California, where a new range of hot and cold drinks based on this ingredient is being launched, people are as enthusiastic as they are surprised by this addition. However, in France, the typically Mediterranean ingredient has been making inroads into unexpected culinary creations for some years.
#NUTRITION: Power up with protein
NST Online

Protein helps satiate your hunger, which can keep you from overeating. Ensuring you have enough protein in your diet also helps maintain healthy muscle mass and the health of your skin, hair, and nails.
Ingredion: 78% of consumers will pay more for clean label, natural claims despite inflation

Despite inflation pressuring some consumers to trade down or pull back on spending, more than three-quarters of shoppers globally still are willing to pay more for products making natural claims, according to the latest wave of Ingredion’s proprietary global consumer research ATLAS.
World-first voluntary guidelines: Singapore introduces food safety standards in the e-commerce space

Singapore has developed a new set of voluntary food safety guidelines for businesses across the food e-commerce supply chain.
Cutting the red tape: Singapore urges baby cereal manufacturers to update food safety management


The Singapore food authority has introduced a new voluntary scheme for baby cereal imports in a bid to encourage manufacturers to update their food safety processes.

China spends $0.5 billion to buy Vietnam's 'super-food'


Salangane nest exporters in Vietnam can earn $200-300 million a year. China has signed a protocol on full-tax export of the expensive salangane nests to its market.

Raging against the machine

Daily Tribune

URC’s Chill, the refreshing alcoholic beverage brand, and creative BBDO Guerrero hatched an idea: help passers-by vent out all their frustrations surrounding Valentine’s Day on a “venting machine” in one of Manila’s prime shopping streets last month.The machine is a 16-foot-tall booth in the shape of a Chill can. Inside the venting machine were three activities, screaming, punching, and a slicing game.

FDA says sugary cereal and white bread no longer 'healthy'

Business Insider

Food currently considered “healthy” stands to lose that designation under a draft FDA rule change. White bread and sugary cereal would lose the claim, while salmon and avocados would gain it. Groups representing big food companies are fighting the change.

Food imports may help tame prices in short term


Imports of key agricultural commodities may help tame prices in the short term, but the government should address supply-side constraints to ensure inflation eases from recent 14-year highs, analysts said. This as the Philippine government recently approved imports of onions and sugar to address supply shortages that have pushed prices higher.

Go easy on pa thong ko, say health experts

Thai people love their street food and “pa thong ko” (fried dough) and “cha Thai” iced tea are two favourites. But too much of a good thing can be bad for you, says the Health Department.

I can’t believe it’s not meat


While our morals and stomach can certainly appreciate plant-based “meat,” our tongues and our memories want to taste something familiar. Unfortunately, many of the meat analogues available in the market are made for Western tastes, or else are completely flavorless so that it could become a blank canvas for whatever we cook with them.

Nutrition Technologies hails UK and EU decision to greenlight Malaysian insect products


The European Union has approved Malaysia as a third-party importer of insect-based ingredients, allowing insect protein manufacturer Nutrition Technologies to use its insect meal as a feed ingredient for aquafeed, livestock and pet food.

The Halal Food Market in Vietnam's ASEAN Opportunity

Vietnam Briefing

As a key food manufacturer in Southeast Asia and sharing a maritime border with Indonesia – the world’s most populous Muslim nation, Vietnam is uniquely placed to benefit from rising demand for halal foods. Here’s how.

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